Retail Sales: Being Unique Part II
According to Retail Guru website, they talk about being unique in retail sales.
This is some information from the blog:
“…Jack Mitchell, author of “Hug Your Customers” and “Hug Your People”, starts his morning at 5 o’clock with a cup of coffee and the previous day’s sales report. The clothing retailer lives for data. His company’s “custom-made” software tracks what customers buy, as well as their golf handicaps, where they work, and whether they root for the Yankees or the Red Sox. “The technology,” he says, “has helped us grow the business by getting closer to the customer.”…”
I think that he wants to say that the customers are important to its company we should be able to get close to them not only because of the new technology you offer but because we need their loyalty and support.